How to use Upsell & Cross-sell in Odoo 13 eCommerce
Odoo ERP enables the provision for both up-selling and cross-selling. Businesses can use both the cross-sell and upsell techniques to grow their profits. Upselling and cross-selling are sales procedures wherever the customers are given an opportunity to get similar products or services during making a purchase. Cross-selling and upselling are techniques that focus on providing added value to customers, as opposed to limiting the sale to only the product the customer is interested in.
Upselling is the practice of supporting customers to purchase an equivalent higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Upselling involves a sales associate working to get a customer to spend more money on an upgraded version of something they were already looking at purchasing. The definition of upselling is selling a more expensive version of a product that the customer already has (or is buying), or to add extra features or add-ons to that product. Whenever I’m buying a 27” TV and the salesperson offers me a 32” TV or an extended warranty, that’s an upsell.
Cross-selling is a sales technique that identifies related and complementary products to the items being purchased. Cross-selling is used across many different industries, for example, retail, banks, and restaurants. Business owners can use cross-selling sales techniques in-store and online. In eCommerce, cross-selling is often utilized on product pages, during the checkout process, and in lifecycle campaigns. Cross-selling is just recommending new items or add-ons to a customer making a purchase.
Now Lets’ see how To add additional Products In Odoo E-Commerce:
To Configure Upselling:
In the Website apps, go to the customize menu of the product web page and then turn on alternative products.
To Configure Cross-selling:
To add the accessory product:
Now Lets’ see how to set optional products in Odoo eCommerce
If you want to enable the optional product feature go to Website -> Configuration -> Settings -> Optional Products.
Now you can create a new product include Optional Products, Go to Inventory Module-> Master Data > Products > Create
Now you can click on the Sales option and select the optional products then click on the Save button.
At that time, go to the Website module and click on the Go to Website button then choose the Shop option. Now you can select one product and click on the Add To Cart button to add product in the cart.
At that time, you can see the optional products were added with the item under Available Options. Which represents the price and Add to Cart button.